TAKE CAUTION was a brand created during the Fall 2019 Semester at Central Michigan University. The class this was created for was FMD 560: Apparel Product Development, taught by Dr. Su An. This course consisted of four FMD students creating a brand for men and women ages from 18-25. The brand focused on utilitarian and streetwear styles. To create the brand, we did trend analyses (economic and industry), targeted consumer analyses, competitor analyses, brand building, seasonal color and silhouette boards, range plans, assortment plans, line merchandising sheets, fabric tests, mock-ups, garment construction, PLM, sourcing plans, distribution strategies, advertising and promotions. Documents were edited to specifically show the work done by Riley Schonscheck.